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2011/12 Season News

IRN-BRU Cans for Youth Teams

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IRN-BRU Cans for Youth Teams

Posted February 27, 2012

The Blue Brazil Youth Academy needs your help!

Football fans and communities across Scotland are being urged to pitch in and do their bit to score a share of cash for their local youth team as IRN-BRU and the Scottish Football League recently unveiled a £70,000 investment to help fund the future development of Scottish football.  The IRN-BRU Cans for Youth Teams initiative will award each of the 30 clubs in the Scottish Football League (SFL) a share of £70,000 – the more Barrs cans collected, the larger the share they will receive.

Cowden fans can do their bit for the Blue Brazil by collecting as many Barrs cans as possible. Cans for Youth Teams collection bins are in place at Central Park and local stores, so simply drop in your used Barrs cans before the cut off date of May 5th 2012.

The players are doing the business on the pitch by maintaining top position in Division 2. Now it’s the fans turn to top the IRN-BRU Division 2 Cans for Youth Teams league table to help improve our youth set-up at the club. Cowdenbeath fans can already see the benefits of our youth set up at the club with players like Jon Robertson, Thomas O’Brien, Lewis Milne, Dean Brett  and Scott Linton all coming through the ranks. This investment can go a long to help produce the stars of tomorrow.

Start collecting NOW to help Blue Brazil win the biggest share of the cash! Drink it, crush it, and score it for the Blue Brazil!

Let’s hope we have a PHENOMENAL season finale ON and OFF the pitch!

The IRN-BRU bus will also visit every SFL club over coming weeks to encourage supporters and communities to collect Cans for Youth Teams. It will be visiting Central Park on Saturday 17th of March for our home fixture against Stenhousemuir. You can have some fun with new games and giveaways from IRN-BRU pre match and at half-time

Martin Steele, Senior Brand Manager for IRN-BRU, commented: “The passion fans have for the future of Scottish football is something we share at IRN-BRU and that’s why we’re investing in developing the players of tomorrow. Whether you’re involved in your local club, you know a rising football star or you just want to support your community, you can do your bit. So instead of throwing your can away, put it to good use - drink it, crush it and score it.”  

David Longmuir, Chief Executive for the SFL, added: “Youth development is a priority for all SFL teams. Year on year more resources are being placed on developing and nurturing the incredible young talent we have here in Scotland. IRN-BRU’s £70,000 investment in Cans for Youth Teams will help clubs throughout all three divisions provide better equipment, training facilities and improved coaching.

“Last year’s campaign was a great success and I urge all football fans to help their local club climb the prize league by supporting the campaign and dropping off their empty cans in the IRN-BRU bins.“

Supporters can follow their team’s progress this year through the Cans for Youth Teams League Table which will be issued to press and available online at The final league table will be unveiled at the IRN-BRU SFL Phenomenal End of Season Awards due to take place on the 23rd May 2012.

How Cans for Youth Teams works:

(1) Crush your used Barrs can(s)
(2) Take your empty can(s) to one of the local collection points – in your local club and participating stores and venues
(3) Cans are uplifted and logged at IRN-BRU HQ and the Cans for Youth Teams League Table is updated
(4) The £70,000 cash fund is split amongst the 30 clubs, by division.

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